Articles your affiliate marketing sites should have
…if you want to increase your sales, that is
The past few decades have bore witness to the internet being one of the best ways to earn money. Improved communication and safer money transfers make it easier for both the sellers and the buyers to indulge themselves in the act of buying online. Thus, the boom of Affiliate Marketing. The main reason why affiliate marketing has become so popular lies on the simple fact that all you have to do is apply for an affiliate program, pay for the program’s fees (if there are any), establish your pre-seller site, and write away. Simple, isn’t it?
Not quite. A number of affiliate marketers do not witness success (or any sales at all) because of the part where they “write away.” Writing for your affiliate marketing site does not require the skills of a Pulitzer Prize winner, but those of a smart affiliate marketer. Your articles need to have certain qualities that would utilize online resources best, and, of course, turn prospects into closed sales. This article brings you five types of articles your affiliate marketing site should have, if you want to increase your sales (which I know you do!).
REVIEWS
People want information. Small is the probability of having a person enter your site and establishing a sale the first time around. They probably didn’t even notice the “sales pitches” you have placed all over your site in the first placethe main thing that must have been going through their minds is that they need the product, and fast! Generally, people hate hard core sales pitches.
They want to know more about the product. So give your prospects what they want. Give them honest and sincere information on your affiliate marketing site in the form of reviews. Be honest with your reviews. Place any cons that might come in buying the product. And since this is an affiliate marketing program, market your product as well. Do so in a way that “promotes” the product and not “sell” it.
BENEFITS
Prospects want to know the features of a product the first time they get around to wanting to buy it. If the features of your products are to their liking, they would want to know more about the products. Let them know more of the benefits, instead of features, that come in buying your product. Your product is not the only one in the market, and it probably has other competition out there that have as good, or even better, features than the one you’re selling. But if you can provide your prospects with more benefits than the competition can, the more likely will these register as sales increase.
COMPARE
If you are confident of your product’s ability to sell in the market, do product comparisons. Also, do so in the fairest way possible. Do not highlight all the cons of the competition while highlighting your own product’s benefits. Highlight the benefits of the other product, then compare in such a way that your product comes out on top. Be smart in selecting which benefits of the competitor’s product you are going to highlight.
If the competitor’s product has qualities that yours can’t beat, then opt to ‘overlook’ that quality, and focus instead on the other product’s benefits which your product can beat. Make sure sales come your way, and not the competitor’s.
TESTIMONIALS
Your prospects need to know that real people are using your products. Find people who can attest to the benefits of your products in the real word. You might want to keep the contact information from previous sales. It would be good if your previous customers can provide you with photos of themselves, alongside the products if possible. Once you can convince your prospects that your products are good enough for real people, your sales have nothing else to do but increase.
NEWS BRIEFS
Keep your affiliate marketing site fresh with news briefs. You might want to include promos, developments, and previously unknown information regarding the product (such as “studies show that this product (benefits of the product)” or “Top Marketing groups regard this product as one of the most revolutionary products of the 21st century”). Keep your news briefs concisedo not bombard it with too much information. If you happen to have a dozen new information regarding your product, post them on your affiliate marketing site as a week’s worth of news briefs.
These types of articles can be used all at once, or in a combination. Choose what best works for your affiliate marketing program, or product, and you can be on your way to claim sales commissions that just keep on increasing.
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The Power of Testimonials in Promoting Your Affiliate Sites:
Why They Work and How to Use Them
Someone’s good word can be incredibly powerful. As a consumer yourself, wouldn’t you rather purchase a product that has been recommended to you by a friend even if it is unfamiliar to you? Given a selection of similar products, wouldn’t you rather try one that has had some glowing reviews even if you’ve never heard of them before? Such is the power of testimonials when used in promoting affiliate sites.
These days, testimonials are a common strategy for building credibility and generating buzz about a product or a company. The world’s largest corporations spend billions of dollars in harnessing the power of a good word alone. In affiliate marketing, testimonials are regularly utilized to promote an affiliate’s site, attract new customers and recruits and compete directly with another known brand.
Why affiliate marketers use testimonials
The role of testimonials in promoting an affiliate marketing site is to try to influence consumers’ buying decisions and behavior. Carefully chosen testimonials can be very effective in convincing prospects to try the affiliate product, service or membership. It has such power that many affiliate marketing sites regularly publish testimonials from satisfied customers on their home pages for visitors to view.
Many of the affiliate marketing programs in the industry today are fairly new while others have been operating quietly under the radar. Their relative anonymity can work against them, particularly since the affiliate marketing field tends to be very competitive.
To stand out, affiliate marketing programs try to increase their credibility factor by inviting famous personalities to speak for them through testimonials. While this can be very effective particularly if the celebrity has a large fan base, it can also be quite expensive. Not every affiliate marketer can afford to pay a celebrity just to place their name on his site.
To compete, affiliate marketers turn to their own customers and members, specifically people who have had sufficient experience in the program and those who have experienced success. A fully satisfied customer’s testimonial, if it’s well-written and based on a true experience and event, can be as convincing and effective as that of any celebrity.
Using the power of testimonials for promoting an affiliate’s site
Building your credibility can be tricky, particularly since the affiliate marketing industry continues to evolve. However, if careful strategies are employed, there is a high likelihood that you can succeed as an affiliate. Consider the following factors:
Specifics
Testimonials exhibit much more power in promoting your affiliate’s site if they are expressed in more details. If a testimonial from a customer or another affiliate states that the program is ‘excellent’, it should be followed by a specific description of the program’s most useful features what makes it excellent, how it has helped the customer or affiliate, why it’s reliable, etc.
Skepticism
Believe it or not, skepticism is healthy when used with testimonials for promoting your affiliate’s site. Words such as, ‘I wasn’t convinced at first, BUT…’ or ‘I have always used XYZ product and didn’t think of switching to another brand. However, your product has ____ and ____ features that convinced me it was so much better.’
Even with the stated objection, a testimonial can be quite powerful if it is followed by a positive statement.
Keeping it real
Avoid using fake testimonials. ‘Designer’ testimonials are easy to write according to the specifics you require but someone will get wind of the fact and expose you. Once you’re found out, you lose your credibility. That simple act could haunt you for the rest of your life as a discredited affiliate marketer.
A few good words
Try to be selective with your choice of testimonials. They can be quite powerful when used for promoting your affiliate’s site but over-use can work against you. Find the best ones, especially the well-written and detailed testimonials and use these instead. Or, you could take the best sentences and phrases and post those in place of a whole paragraph.
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Jason of course, just doesn’t stop thereby providing free lifetime upgrades and instructional videos & a sales letter plugin. The themes are flexible, allowing creation of right or left sidebars, precoded drop in testimonial boxes & order forms, that is targetted to increase sales.
Egghead blogger takes the headache out of figuring out how to create or code affiliate products or promotions boxes, all while using wordpress .
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