Jeff Davis Marketing Show

Variety is a good thing but when there are so many choices for a single purpose, it can be very confusing. Such is often the case when prospective affiliates try to make their decisions regarding the best affiliate marketing program to use. Since the choice of an affiliate marketing program is critical to your success, find out which among the hundreds now available is the best program to use. Here are some criteria to look for:

The affiliate marketing program is top quality

Always go for the affiliate marketing program that is backed up by a reliable and trustworthy team with the appropriate and sufficient knowledge about the industry. Check the affiliate product and services as well. Are they for real, offer good value and are saleable? Remember that you will be putting your own credibility on the line when you sign up for that program. If it’s trustworthy, then you will be viewed as such as well.

The affiliate product is ‘hot’ or getting there

Stay current on market demands and about the ‘hottest’ and ‘to watch out for’ products. A simple search online will help you find out the kind of things that people are looking for and are willing to buy. There’s a good chance an affiliate marketing program is selling that product. When a product has a high market demand, it’s much easier to sell.

This is good news for you as an affiliate of that program since there won’t be any backbreaking work to do just to get the product off the ground. It will sell on its own or for minimal effort.

The affiliate marketing program pays high commissions

Ultimately, the affiliate’s goal in signing up for an affiliate marketing program is to earn money. In affiliate marketing, earnings come in the form of commissions – usually a percentage off the sale of a product. Why settle for a low-paying program when there are others from which you can benefit more from given the same amount of efforts on your part?

When considering what affiliate marketing program to use, choose those that offer higher commission rates. Good rates range from about 50 percent to 75 percent. If the program pays lower than that, you might want to reconsider. It may not be worth your effort at all.

The affiliate marketing program has a higher than usual conversion rate

Conversion rate refers to the period it takes for a prospect who clicks on an affiliate site to become a paying customer. In affiliate marketing, this can be notoriously fickle, with leads taking as much as 60 days before ever purchasing anything.

A good indication that a particular affiliate marketing program is the best one to use is its high conversion rate. This means that more visitors to an affiliate’s site become buyers. When there are more buyers, an affiliate’s earnings increase.

To find out about their conversion rate, you can check an affiliate marketing program’s website. Some of them publish this information. If not, you will have to test the product yourself using targeted visitors to see how well it performs.

The affiliate marketing program offers full support.
This is an especially important criteria to look for when deciding what affiliate marketing program to use if you’re a beginner. There are many programs that will offer their system and leave you to your own devices without checking in on your progress.

If you’re not a self-starter or are wary of affiliate marketing programs that don’t assist their affiliates, avoid these types. Use affiliate marketing programs that provide sufficient information, training and affiliate support. You will appreciate this extra feature in case you run into a bit of trouble later.

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Affiliate marketing overview. Get my free book www.ThePerfectSiteGuide.com

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Another Way to Boost Your Online Income

If one of your goals of being online is to earn an income, still one of the best methods to consider is signing up for one or two affiliate programs. Experienced affiliates are some of the Web’s highest earners and with enough training, support and willingness on your part, becoming involved in an affiliate program may just be one of the best decisions you’ll ever make. And now, here’s another way to boost your income online: web hosting affiliate programs.

What are web hosting affiliate programs?

These are programs that sell web hosting services through members, called affiliates. The market for website hosting is one of the fastest growing industries today, thanks to a robust Web economy and the continuous appearance of numerous websites, both corporate and personal.

How do web hosting affiliate programs work?

They pretty much work in a similar manner to the average affiliate program with the exception that the products they are promoting are web hosting plans. An affiliate earns when his referral purchases a plan from the program.

A good step for a web hosting affiliate would be to create a standalone site or blog that promotes web hosting and attract traffic to that site. However, posting affiliate links consisting of banner ads and text links from an unrelated website could also work.

Who can benefit from web hosting affiliate programs?

From the customer’s side, virtually anyone who has a website or is planning to build one will find web hosting services useful. From the affiliate’s side, it varies greatly – beginner and experienced affiliates, internet marketers, webmasters, web consultants and bloggers will find this opportunity very promising.

How much commission can I expect from web hosting affiliate programs?

Web hosting affiliate programs offer some of the best wallet-friendly commissions in the industry. Commission rates are great, ranging from around $50 to $100+ per successful business referral. That’s considerably larger than other commissions paid through affiliate programs selling more traditional products.

What’s the success rate for affiliates in web hosting programs?

This is a very competitive segment of the industry, which means that once you sign up, you better have a good strategy to back you up. If your idea of earning from these programs is posting an affiliate link on your website and leaving everything to chance, you won’t earn much. If you have a strong game plan, however, a web hosting affiliate program will work well to your advantage.

Some of the web hosting affiliate programs available today include:

Yahoo!

Yahoo’s web hosting affiliate program rewards you for the volume of referrals you bring in. Earnings can range from $60 to about $70 for every successful web hosting customer you refer, although you can also make as much as $100 for each referral if you bring them in by volume.

And here’s more: Yahoo! will pay about 20 percent out of the total sales generated from every domains customer you refer.

LunarPages

If you have your own website, you can set up an affiliate link to LunarPages’ web hosting program site. You’ll earn $65 each time you refer a new customer. You can earn more by referring advertisers to the program. Each new customer referred by these advertisers will bring in an additional $5 per.

Web.com

Web.com is another excellent web hosting affiliate program, offering $80 in commission. If your sales reach over 25 in one month, you can add 12.5%. Over 50, that increases to 50%.

DreamHost

DreamHost offers you two choices for the type of commission you’ll earn: one-time credit for every referral you bring to their web hosting affiliate program or you could choose to earn recurring credits for payments made by your referrals to DreamHost. One-time payments will earn you up to $97 while recurring payments give you 10% off the payment amount of your referrals.

DreamHost is also one of the web hosting affiliate programs that offers a two-tier payment scheme. If your referral brings in their own referrals, you’ll earn a one-time payment of $5 or 5% of these referrals’ payments to DreamHost.

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The number of referrals you can generate for your affiliate marketing program can range from a few dozen to several hundreds. Great if there are only a few names on your list so far since they would be easy to familiarize with but what if you’ve collected enough names equivalent to a mid-sized city’s worth of phone numbers? Without an organized system, you could easily lose potential income from referrals you can’t monitor. Learn how to keep track of your affiliate referrals offline and online so you’ll never have to waste your efforts.

Offline tracking techniques

Just because you’re in affiliate marketing doesn’t mean all your affiliate referral prospecting methods are limited online. Offline activities can be incredibly useful for generating leads.

If you’re the type of affiliate who has an active social networking life, you probably make use of conferences, trade shows and meetings to mine affiliate referrals. If you do, then make sure you are organized enough to take advantage of all the prospects you get in touch with during these occasions.

An excellent way to do this is to obtain a prospect’s business card. That piece of paper should hold enough information for you to use later to get in touch with that person. If you attend multiple events or are constantly generating leads online, make a few notes on the back of the business cards so you never forget important information about the person, such as the event they attended, what they said and other business-related stuff you might have discussed.

Keep all business cards collected specifically for your affiliate marketing program separate from your other business cards. This will prevent confusion later when you begin communicating with these people. Don’t be afraid to use labels and to make notes – this will help ensure that you keep track of all your affiliate referrals and never forget critical information and data.

Online tracking techniques

One of the fastest and most convenient ways to track affiliate referrals is to use online resources. Some of these include:

An affiliate referral tracking application

Once your referral activities begin in earnest, you’ll find it difficult to manually track the number of referrals you bring to your affiliate company’s website. You’ll need a reliable application to perform this efficiently. Some of these referral tracking applications may be downloaded for free, although you might prefer premium editions if your affiliate business is big enough.

These applications are quite easy to use so you can conveniently keep track of the activities of your affiliate referrals. Many of these applications even offer extras, such as features that allow you to monitor your banner exchanges, start pages and affiliate links – essentially the kind of activities you’ll been doing in order to promote your website.

Your affiliate marketing program’s tracking system

Majority of established affiliate marketing programs have their own tracking system for their affiliate’s referrals. Check your program for this. You’ll usually only need your own affiliate ID in order to gain access to your stats.

Your affiliate program is able to do this because the affiliate links you post on your web pages are coded. This usually comes in the form of a tracking cookie. Each time your visitors click on that link and arrives on the affiliate company’s website, their tracking system will register the unique code coming from your site.

Activities related to this code will be kept in the company’s system which you can view at any time.

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www.AskJoelComm.com Just what is affiliate marketing? In this episode of Ask Joel Comm, I provide the answer to a question that is asked time and again.

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