Get indexed, get ranked, get traffic
No one can deny that you need traffic to your website in order to succeed online. And the best kind of traffic is free traffic. And where’s the best place to get free traffic? Google and other search engines.
How does Google give out free traffic?
This is something you’ve experienced first hand countless times. You visit your favorite search engine. Enter in a word or phrase you want to research. Then you click on one of the pages that in displayed. Well, the link you clicked on just send free traffic to that website owner. So the real question is how you get that free traffic.
You probably only visit a link or two from the first page of results. In fact, the first page of results receives almost all the free traffic. And what’s more, the first 3 get over 70% of the clicks.
So, obviously your site needs to be in the first page of results to get free traffic from Google. And this means Google needs to “rank” you as a top 10 result. And this bring us to…
What is search engine optimization?
Search Engine Optimization means that Google thinks your site matches what people are typing into their search box. The intricate formula Google uses to figure this out is really only known by Google. However, we do know a few things that count.
Getting indexed
Before your website can begin gaining ranking, you have to alert Google to it’s existence. This is known as being “indexed.” When your website gets indexed, Google stores information about it in their massive database.
In order to get indexed, Google has to be able to find you. Getting a link from another site will accomplish this easily. Since some of these site will already be indexed, Google will follow the links on their pages and find you.
Twitter and Facebook updates are great places to put links to your site. Google visits these sites many times every day. So your new link will get indexed very quickly.
Gaining ranking
Once you have been indexed, you will start working on increasing your rank. Google has billions of pages indexed, so just getting into their database does not mean anyone will see you.
There are three components of gaining ranking:
- Content
- Links
- Activity
Great content
This is also called on-page SEO. You need to make sure your content matches the search terms you’re going after. The topic of this article is clearly SEO. One reason Google knows this is because the words search engine optimization appear inside it. Another reason is because there are related words, like website traffic, too.
You also need to make sure the title tags, outbound links and the domain itself match the topic of the page. These all play a part in helping Google determine what your website is about.
Your links
The second factor is your linking. The links coming in and the links going out are included in this. You want to make sure you have more inbound links than outbound links. So the number of inbound links is important.
A very easy way to get a lot of links to your site is through article marketing. To accomplish this you start by writing an article that targets the keywords you’re after. Then create a bunch of different versions of it. Because you’re going to post a unique copy of it to lots of different websites. The more sites you can do this for, the more links you’ll get back.
Getting activity
Finally, we know that Google gives you credit for the activity on your site. A page that was created 3 years ago and hasn’t been touched since won’t rank well. So you need to update your pages often. RSS feeds are an easy way to keep your content changing.
Comments from other people on your page are another fantastic way to keep your content updated. To get comments from others, you need to get others to visit your site. An easy way to do this is from forums.
Create profiles on lots of forums about your site’s topic. Visit often and make posts. Then put a link to your site in your profile. This generates even more links back to your site. And it also gets people to your web page.
Conclusion
Each step listed above is critical. Unfortunately, rewriting your articles again and again. Setting up tons of profiles on forums. And posting your content all over the web is time consuming. And the bad news is that you probably won’t do it.
The good news is that there are automated software programs out there that will do this for you. So the best thing you can do is to automate this process. This way you’ll actually do it. By taking these steps you practically ensure you’ll get free traffic from Google.
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